Myths About Reality Capture: What Is Reality Capture?

Reality capture in construction is the process of creating 3D models using 3D laser scanning of a construction site. The information that comes from this 3D reality capture is then recorded as a data point cloud, and the information can be transferred to BIM or AutoCAD systems.

The point of reality capture tools is to create a digital drawing, in three dimensions, of the real-world construction site. The captured data is able to cost-effectively recreate what exists in the real space, giving you accurate data at every step of the process.

In this sense, reality capture software is truly a component of the future of construction. Note that we didn’t say that it’s the one and only future of construction, but its ability to build models off of the data sets from laser scanners will allow all stakeholders–architects, builders, owners, engineers, and more–to get almost-real-time information about the status of the project.

Using reality capture on a jobsite in progress of being built, stakeholders are able to readily see how things are progressing and if problems are arising. A reality capture system can be broad enough to show you the entire building, but specific enough to show you if a power outlet has been installed in the wrong place. The future of reality capture is truly astounding.

Using reality capture on the roof of a building under construction

But what are the myths about reality capture? We’ve nailed it down to these.

#1. Reality Capture is Too Expensive

When we talk about 3D modeling and laser scanners, it’s easy to think that reality capture is going to be wildly expensive–that it’s a luxury technology, not an everyday technology.

The truth? First, reality capture isn’t really all that expensive when you compare it to other technologies that you use on the job site.

But second, and more importantly, a 3D scan of your building site can be so incredibly helpful that it more than pays for itself. Think of all the stakeholders we talked about above. Architects, builders, engineers, owners, and so on. These people may be spread across the state, or across multiple states, and they all need to see the building.

The cost of 3D reality capture saves money because it means these people don’t need to travel to see the jobsite, and they also will be able to spot mistakes immediately, just by looking at a screen.

It also saves money because it saves time. No longer do you need to check the space between the stairs and the wall with two workers and a tape measure because you can check it digitally in the built model of the 3D plan.

#2. It Doubles the Work Construction Crews Have to Do

This is a very common misconception, and it springs from a lack of trust in the 3D reality capture system. Often, construction companies think that they need to do both: they need a 3D modeler with a laser scanner, and they need some workers on the site double-checking with a tape measure. But this doesn’t have to be done.

Reality capture is no longer an experimental technology. It is trusted the world over, from small residential projects to massive industrial projects. There is no reason to think that when you scan a building, your scans are going to be faulty or lead to poor data. In fact, there’s an entire organization dedicated to reality capture, the United States Institute of Building Documentation LOA (Level of Accuracy).

To be certified as a reality capture specialist, you need training, both in the classroom and on the job. These workers are prepared and certified to make sure that your building is right the first time and every time.

#3. Reality Capture is Too Detailed/Overly Complicated

That’s not the case at all. Reality capture is just as detailed as you wish for it to be. You can make sure you get a scan that will show you if a kitchen island is half an inch out of place, or you can have reality capture scans that simply show you the extended blueprints compared to what has already been built.

That’s one of the beauties of reality capture: you can get into the weeds as deep as you’d like, or you can just get the general picture. Your engineer looking at the drawings will probably want to be precise. The owner looking at the plans will probably want the big picture. You can do both with reality capture.


Reality capture is what you make of it. It’s not too expensive as it’s becoming more and more commonplace, and it’s not too difficult to learn for your workers to get trained and certified. Reality capture is the way of the future of construction. Will you be a part of it?

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Ivan Marten

Senior Partner Emeritus at Boston Consulting Group

Ivan Marten is a senior partner emeritus at Boston Consulting Group. He is also a member of JP Global Digital Advisory Board as from April 2019. He has supported various companies in the energy, Oil & Gas, power, and environment sectors on developing their strategic visions for over 30 years. Ivan holds a degree in economics and business administration, and a Ph.D. in business administration and economics from the Universidad Autónoma de Madrid. He was named one of the" Top 25 most influential consultants of the year by Consulting Magazine in 2003.

Javier San Juan

President of the Latin America Region at L’Oreal

Javier is the president of the Latin America region at L’Oreal. He is a member of JP Global Digital Advisory Board as from January 2019. He has over 27 years of experience with a world leading cosmetic company where he held various positions across Europe and the Americas. Javier holds a master’s degree in Law, a master’s degree in Economics from the University ICADE in Spain, and a Diplôme HEC from the Hautes Etudes Commerciales de Paris He is the co-founder of Gibraltar Corporation and is one of the advisory board members.

Elizabeth Coronado

Co-Founder and Head of Marketing

Elizabeth graduated cum laude with a bachelor’s degree in Organizational Communication. She has three years of experience supporting the management of internal and external communications. She holds a Digital Marketing Certificate from the University of Miami.

She works hand-in-hand with multiple departments including Quality Management System, Human Resources, and Marketing. She is currently involved in the process of raising funds.

Argenis Pelayo

Product Manager

Argenis has a bachelor's degree in Geophysical Engineering and an MBA. 

Argenis is experienced in the implementation of agile methodology, and project planning. He is knowledgeable in C++, MATLAB, and Python programming languages. He has almost two years of experience in his field.

King Yung

Data Processing Specialist

King is a mechanical maintenance engineer with an MBA. He has almost 15 years of experience in the oil & gas industry. In the last five years, he has specialized and certified in laser scanning. He is focused on industrial data processing in Panama, the Republic of Panama.

Eduardo Colmenares

Technical Sales

Eduardo is a mechanical engineer with an MBA. He has more than 10 years of experience in the construction and oil & gas industry. In the last five years, he has specialized and is certified in laser scanning. Eduardo has focused on leading industrial asset digitalization in the Kingdom of Saudi Arabia.

Valentin Malave

Project Leader

Valentin is a civil engineer with almost 20 years of experience as a project engineer. In the last two years, he has focused on leading industrial asset digitalization in Houston, TX. He has specialized and is certified in laser scanning.

Ana Gutierrez

Project Leader

Ana has 10 years of experience in the design and engineering area of telecommunications and networks, and digitalization. In the last four years, she has specialized and certified in laser scanning.

Customer and results-oriented. She holds a Bachelor’s degree in electrical, electronics, and communications engineering, a Master in Management, and a MBA.

Roberto Ocando Morales

Research & Development Leader

Roberto holds an associate degree in information technology and a law degree. He has an MBA and a specialization in strategic senior management.

He has been a scrum master focused on software and applications development. He has 24 years of experience in his field.

He was second place within the 100 Best Technology Projects Executed in Venezuela in 2006- according to IT Manager 100 Empresas High-Tech 2006

Marvelys Gonzalez

Head of Operations

Marvelys is a civil engineer with a master in project management and specialized in project design and hydraulic engineering. She also holds an MBA and a master in Big Data & Business Intelligence.

She has more than 17 years of experience in her field, and for the last three years, she has focused on industrial data processing. She is located in Mexico City (DF).

Hernan Ocando

IT Team Leader

Hernan has more than 20 years of experience in computer science, cryptography, IT, data center design, telecommunications, and digitalization.

He also has experience as an information security management system auditor, and data processing platform manager in both private and public corporations.

Hernan holds a bachelor’s degree in Computer Engineering and a master in Computer Science, Finance, and Strategic Management.

Freddy Martinez

Partner and President

Freddy is a successful senior executive with more than 35 years of experience supporting global companies in their growth.

Freddy is a strong business development professional with an MBA from The Wharton School and an MSE focused on materials science & engineering from The Moore School, University of Pennsylvania. Both degrees were simultaneously earned from 1984 to 1986.

Daniel Coronado

COO & Co-Founder

Daniel is the chief operating officer and co-founder of JP Global Digital. He is responsible for leading the entire overall global operations of JP Global Digital and the implementation of organic growth.

Daniel has a law degree. He has over 25 years of experience founding and developing a series of corporations in the agricultural, mining, construction, and technology sector since 2015.

Ysaac Coronado

CEO and Co-Founder

Ysaac is the CEO and co-founder of JP Global Digital. He is responsible for the overall business performance of JP Global Digital and is highly committed to the development of high-quality 3D digital solutions and to obtain the highest level of client satisfaction and growth for the Oil & Gas, Large Industrial, and Maritime Sectors.

Ysaac has a law degree with a specialization in corporate law. Ysaac has over 25 years of experience founding and developing a series of corporations in the agricultural, mining, construction, and technology sector since 2015.